Just Media
Project: SEO & technical copywriting Description: Just Media's creative director, with whom I had worked previously, contracted me to create a total of 16 landing pages to support their client's demand generation and brand awareness campaigns. Imperva, an IT security solutions provider, was in the process of reorganizing and rebranding their product line, and needed to educate their audience on both their rebranded products and their market leadership. The challenge was twofold: Explain the technical details behind each product in a compelling way, writing for a CSO and CIO audience; and incorporate a list of pre-determined keywords for SEO. This deadline for this project was very tight--because of my experience writing for the IT space I was able to jump in and start turning around copy immediately. Deliverables: Copy for 16 landing pages (sample at left), including demand generation asset descriptions and thank you pages. |