Monterey Bay Aquarium
Project: Contracted in the fall of 2019 to create new content and update existing content for flagship website under development.
Description: The Monterey Bay Aquarium has a vast website with millions of site visitors. Audiences are diverse, and span all age groups and demographics. Prior to this major update completed in March 2020, the Aquarium's website hadn't seen a significant overhaul in seven years. I learned so much about sea life and ocean conservation during this 6-month engagement--the experience has forever reoriented my personal and professional priorities.
Deliverables: I was delighted to play a role in creating new content for this visually rich, incredibly engaging website. Specifically, I helped write and design content for a new, 10-page section on habitats which re-organizes the visitor experience for exhibits according to where each animal lives. I also edited and updated countless other content pages and sections for the site, including working with field experts to update factual data for each animal on exhibit, and rethinking the organization's UX flow for charitable giving.
Project: Contracted in the fall of 2019 to create new content and update existing content for flagship website under development.
Description: The Monterey Bay Aquarium has a vast website with millions of site visitors. Audiences are diverse, and span all age groups and demographics. Prior to this major update completed in March 2020, the Aquarium's website hadn't seen a significant overhaul in seven years. I learned so much about sea life and ocean conservation during this 6-month engagement--the experience has forever reoriented my personal and professional priorities.
Deliverables: I was delighted to play a role in creating new content for this visually rich, incredibly engaging website. Specifically, I helped write and design content for a new, 10-page section on habitats which re-organizes the visitor experience for exhibits according to where each animal lives. I also edited and updated countless other content pages and sections for the site, including working with field experts to update factual data for each animal on exhibit, and rethinking the organization's UX flow for charitable giving.